World Financial Network Bank (WFNB) Allocates Initial Funding To Wilmington, Del., Non-Profits

World Financial Network Bank (WFNB), a private-label and co-branded credit card bank subsidiary of Alliance Data, recently announced that it will contribute $100,000 through the end of 2011 to non-profit organizations in the Wilmington area. WFNB, which recently relocated its charter to Delaware, will continue its legacy of community support by focusing on organizations that have demonstrated measurable results in the areas of improving financial literacy; affordable housing; and small business development and job training.

“We are excited to call Wilmington home, and look forward to helping deserving organizations in need, both in terms of financial support as well as associate volunteerism,” said Jay Coane, vice president and chief financial officer of WFNB. “Volunteering and donating to charitable organizations is deeply rooted in our bank’s philosophy, and we believe in supporting efforts that make measurable improvement in individuals’ lives, further the development of local economy, and better our society overall.”

About World Financial Network Bank

World Financial Network Bank is a private-label and co-branded credit card banking subsidiary of Alliance Data. The Bank was formed in 1989 to provide private label credit card services to the various retail establishments owned by Limited Brands and its subsidiaries and their customers. Along with an affiliate banking subsidiary World Financial Capital Bank, both banks underwrite cards on behalf of more than 80 partners many of which are some of North America’s most well-known retail brands.

About Alliance Data

Alliance Data® (NYSE:ADS) and its combined businesses is North America’s largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today’s most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data employs approximately 8,500 associates at more than 50 locations worldwide.

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