Wall Street Journal online may soon be free
News Corp. Chairman Rupert Murdoch is looking to make his next big deal.
The plan?
Trade in subscription fees for anticipated ad revenue by giving away the digital version of the Wall Street Journal (WSJ.com) for free.
“instead of having one million (subscribers),” the company will receive readers “in every corner of the earth.”
There was a lot of controversy when he purchased Dow Jones Publishing Company from the Bancroft family this year. Dow Jones owns the Journal. I recall the sentiment was that Murdoch would do whatever it takes to increase revenue, including gutting the paper which had become the premier financial news organization.
It looks as though Rupert has opted for surgery with a scalpel rather than a machete.
Anyone want to bet that he knows what he is doing?