The Changing Face of Business on the Web

A recent study not only tells us that 25 percent of all businesses in the US are now web based, but that the online entrepreneurs are different in a number of ways from their off-line counterparts. They are:

– 25% more likely to be women
– 25% more likely to be university educated
– More than twice as likely to report a customer base that is national
(32% vs. 14%)
– Four times more likely to sell on eBay (23% vs. 6%)
– Twice as likely to read or publish a blog (21% vs. 10%)

There are a number of advantages to conducting business online that may worth considering. One is that location is less important. In many ways, it is just as easy to conduct business at home online, as it is from an expensive office building in an urban setting.

Another is that the cost of setting up a business online can be much less costly than in a more traditional setting.

It is as just as important, when planning for a business that conducts business online, to create a business plan, and a marketing plan. That type of planning can make the difference between a successful business, and one that doesn’t succeed.

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