May SCORE® Marketing: Planning & Implementation Series Workshops
The Delaware SCORE® (Service Corps of Retired Executives) Chapter offers an ongoing series of workshops that cover essential skills required to successfully Startup and Operate a Business. Here is the May schedule of classes for the Marketing: Planning & Implementation Series:
Series of Four Workshops – $100
Developing Your Market Plan
May 3 – Newark Senior Center, 5:45 to 8:45 p.m.
Cost: $35
How do I get the most out of my marketing effort? This workshop provides an approach to developing the overall marketing plan for any business. Participants will learn to define the market in which they operate, select attractive targets and develop an overall action plan for each target.
Advertising and Promotion
May 10– Newark Senior Center, 5:45 to 8:45 p.m.
Cost: $35
Uncertain about advertising and promotion? This workshop covers the “media and message” to achieve effective marketplace communication. A panel of experts help you apply the principles to your business.
Successful Selling: The Competitive Edge
May 17– Newark Senior Center, 5:45 to 8:45 p.m.
Cost: $35
Why do some people always make the sale and others don’t? This workshop focuses on the art of creative selling. Learn how to define a customer’s need, target the offering to fit the need and make a winning and creative proposal to close the sale.
Pricing Strategy
May 24– Newark Senior Center, 5:45 to 8:45 p.m.
Cost: $35
Setting the best price for your offering is the most overlooked element of the marketing plan, yet it can often mean the difference between success and failure. This workshop covers how to produce a winning approach to pricing. Guaranteed to challenge the way you think about pricing.
To register to attend any of these workshops call the SCORE® office at 302-573-6552 or download a registration form from www.scoredelaware.org