How to help people find your website

Lost or found?
Which of the above terms would describe the website for your business?

Some of you may recognize the name of Bill Slawski as an active contributor to this site.
He also publishes his own blog- A Nasty Bit of Business and that’s where you’ll find a great post titled- “The Importance of Being Found”

Bill knows SEO (search engine optimization), and I heartily recommend that you read what he has to say.

Here is some of his advice on improving your chances for being found in geographically related searches:

• Include address information on each of the pages of your site, and make sure that it is in text upon those page.
• Include a contact page on your site, and provide a number of ways for people to contact you, including phone, mailing address, email addresses, and more.
• Have a directions page on your site, and use maps and include photos of the building or buildings that you are in.
• Link to those contact and directions pages from each page of your site.
• Consider including a page on your site about the business and its history.
• If you are involved in the local community, write about it.
• If there are some places nearby that might be of interest to your visitors, tell them about those, and where they are located.

If you are interested in the “why” of these points, be certain to read the full post.

Final thoughts from Bill:

Location is more than just your mailing address. Make sure that address is on your pages, but also let people about the community that you are in, and your part within it. Your web site can help you be found, if you will let it.

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