How Mobile Technology is Redefining the Customer Experience
If you are one of the 150+ million people in the United States that owns a smartphone or a tablet, congratulations; you are a participant in the fastest growing technology ever. Mobile technology has enabled customers 24/7, untethered access to the information they want and need, and in turn, has fundamentally changed the way they interact with the world.
Need to deposit a check? Nix that trip to the bank; do it from your smartphone. Want the latest game console? Skip the trip to Best Buy, buy it through your tablet.
This shift in behavior is redefining how customers interact with brands, when and where they do business and most importantly, changes what they define as “service” and “value.”
With predictions of up to 7 billion mobile devices worldwide by 2015, it’s critical that companies understand how their customers interact with their brand through mobile technology, and act accordingly.
This discussion will focus on how the customer experience has been redefined with the explosion of mobile technology. What new mobile technologies are in the near future ….and how the “Mobile Business Leaders” on our panel are evolving the customer experience by deploying and using a variety of mobile utility in their respective industry.
What: Tech Forum DE Educational Event: How Mobile Technology is Redefining the Customer Experience
Where: World Cafe Live | 500 N. Market Street, Wilmington, DE 19801
When: Wednesday, June 20th, 5:30 to 8:30pm
Cost: Varies
Register online for the event!