Guerrilla and Niche Marketing
How can small businesses stretch their marketing dollar?
All businesses, large and small, want to get the most out of their marketing expenditures. However, for small businesses, stretching the marketing dollar is often a matter of financial necessity. This upcoming Chamber U session pertains to two approaches to getting the most out of your marketing budget. Niche marketing relates to what customers a business decides to try to serve. Guerrilla marketing, and particularly, publicity, refers to how a small business can reach those customers on a budget.
What: Guerrilla and Niche Marketing
Instructor: Dr. Paul C. Thornton, Wesley College, Dean of Adult Studies
When: Tuesday, December 16 2008
8:00 to 10:00 a.m.
Where: New Castle County Chamber of Commerce
Cost: $25 for Chamber U Members, $30 Non-members
Register online today.