Frugal Fashionistas Rejoice: New Resale Concept for Women Opens in Dover
Local Mother-Daughter Team Bring Style Encore™ to Delaware; Store Created for Women by Women Buys and Sells Gently-Used Clothing, Shoes, Handbags and More
Local frugal fashionistas now have a place that not only puts cash back into their pockets, but also sells gently-used, clothing and accessories for less!
With a focus on being fashion savvy and shopping smart, the new Style Encore™ in Dover recently opened at 1253 N. Dupont Hwy, in the same shopping center as its sister brands, Plato’s Closet® and Once Upon A Child®. Designed by women, for women, Style Encore is part of a unique national resale chain that specializes in clothing and accessories for women in their late 20s to mid 50s. The fresh, trendy store buys and sells gently-used, clothing, shoes, handbags, and accessories, among other items.
“Women like to have trendy, fashionable pieces in their closet for every occasion, so our goal is to make Style Encore the preferred store for fashionistas, bargain hunters and those who are recycling conscious,” said Alexis Rutherford, who owns and manages the new Style Encore in Dover with her mom Grizel Muniz. “Style Encore provides women the resource to sell items they no longer wear, get paid cash on the spot and then turn around and purchase new items at a tremendous value – up to 70 percent off regular retail prices.”
At Style Encore, consumers can expect a wide selection of the latest styles in casual and business attire at great prices, from leading brands such as Ann Taylor, White House Black Market, Chico’s, Talbots, Coldwater Creek, Banana Republic, Gap, J. Jill, and The Limited, among others.
Muniz added, “When you shop at Style Encore, you won’t feel like you’re in a resale shop. Sure, all the merchandise is different, but the store has a relaxed, fresh feel that you won’t find in any other secondhand retailer. Plus, we’ve organized our new Style Encore by size and color, so it’s easy to come in and find great deals.”
Unlike typical consignment stores, consumers can sell their gently-used items all day, every day at Style Encore and receive cash on the spot. Plus, no appointment is needed to sell items at the location. Style Encore buys and sells items in great condition that are a current style, meaning they have been sold in stores in the past couple years.
Style Encore opened its first location in August 2013, making the new Dover store the second to open nationwide. Building on this momentum, more than 15 additional franchise locations are slated to open before the end of next year. The brand operates under the parent company Winmark Corporation, which also franchises Plato’s Closet, Once Upon A Child, Play It Again Sports® and Music Go Round®. Therefore, many of its initial franchise owners are also franchisees of Once Upon A Child or Plato’s Closet.
The Dover Style Encore is open from 10 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 6 p.m. on Sunday. For more information, visit http://www.style-encoredover.com/ or call (302) 674-8813.
About Style Encore
Style Encore™ buys and sells gently used clothing, shoes, handbags and accessories for women in their late 20s to mid 50s. Launched in 2013, the concept focuses on the latest styles and hottest brands, all in great condition, and aims to be the preferred store for fashionistas, bargain hunters, and women who are recycling conscious. Style Encore is franchised by Winmark Corporation, which also franchises Plato’s Closet®, Play It Again Sports®, Once Upon a Child®, and Music Go Round®. For more information visit http://www.style-encore.com.
About Winmark Corporation
Winmark Corporation, based in Minneapolis, creates, supports and finances business. Specializing in leasing and developing franchises for retail stores that buy, sell, and trade new and used merchandise, it is the parent company of Play It Again Sports®, Once Upon A Child®, Plato’s Closet®, Music Go Round®, Style Encore™, Wirth Business Credit®, Winmark Capital® and www.WBSOnline.com. As of June 29, 2013, Winmark had 986 franchise territories and is publicly traded at (NASDAQ=WINA). For more information visit www.winmarkcorporation.com.
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