Camp Social Media presents a workshop to help businesses take charge of Facebook
Summer camp isn’t just for kids! Learn how to use social media to improve your business.
The founders of Camp Social Media—JulieAnne Cross, Jessica Kupferman and Nancy Solero—have been fielding questions about social media ever since Facebook expanded beyond college campuses and opened membership up to what is today over a quarter of a billion users. Now, the professional advice they’ve given clients and casual advice they’ve given to friends is available to business owners, entrepreneurs and marketers through a series of hands-on social media workshops. The first, “Take Charge of Your Facebook Page” is offered in both a morning and an evening session, on Wednesday, July 27, 2011, from 9am to Noon, and from 6-9pm at the offices of Downtown Visions, 409 N. Orange Street, Wilmington, Delaware. Downtown Visions and Main Street Wilmington are sponsors of the first workshop.
Says Camp Co-founder JulieAnne Cross,
“Facebook has become an essential part of doing business – just as important as your website, your phone number and your email address,”
noting that while many businesses have taken the leap into Facebook, they are not comfortable with their progress. She often hears business owners saying that they are flying by the seat of their pants. This workshop will help relieve the anxiety that Facebook Page puts on a Page owner.
The anxiety is understandable. By Camp Co-Founder Jessica Kupferman’s count,
“There are 750 million people spending 700 billion minutes on Facebook every month. Facebook is now more popular than Google for looking up information!”
She contends that if you aren’t taking advantage of Facebook’s captive audience, you and your business are missing out on opportunities. As a web consultant, she also uses her clients’ Facebook Pages as part of their search engine optimization (SEO) strategies.
This Take Charge workshop is designed for people who have a Facebook Page for their business, non-profit, band, club, cause or “product” of any size, and also for people who haven’t yet created a Page. Each participant is asked to bring a laptop (or arrange in advance with the Camp to borrow one) and a personal Facebook login tied to his or her own name. Additional requirements: either a completed Facebook Page or a digital logo and desired name for their new Page. The workshop agenda includes step-by-step instruction and time for questions and experimentation.
Says Co-Founder Nancy Solero,
“What’s different about this workshop versus other sessions you’ve been invited to? We are not just going to cover theory and philosophy. This is an interactive, get-it-done, working session.”
Participants will leave the workshop with a Facebook Page properly set up and the tools to manage it—a growth and engagement strategy, a plan for content and resources to keep them informed—plus a network of people to turn to for help in the future.
IF YOU GO:
WHAT: Take Charge of Your Facebook Page
WHERE: Downtown Visions, 409 N. Orange St., Wilmington, DE 19801
WHEN: Wednesday, July 27, 2011, from 9am to Noon, and from 6-9pm
TICKETS: $79 (bring-a-friend discount is $10 per ticket).
Register online for the event!
FOR MORE INFORMATION: hello@camp-socialmedia.com or (302) 588-2317
About Camp Social Media
Camp Social Media’s “guides” are three social media professionals who are in the trenches every day, working with clients and optimizing social media for all types of businesses and organizations. They are also founders of the Delaware Chapter of the Social Media Club and are frequently sought after for quotes by local and national writers and bloggers.
JulieAnne Cross: JulieAnne manages the PR and social media of an ever-growing list of local businesses, including restaurants, chefs, caterers, multi-site franchises, nonprofits, artists, festivals and community initiatives. While many in her industry advise businesses on strategy, JulieAnne actually writes and posts all the copy and addresses all the fan feedback for the businesses she represents, and has received recognition at the national level for content she has created for clients.
Jessica Kupferman: Jessica has a strong background in the web world, having been in the digital advertising industry for over 11 years. She has been a consultant for many small businesses in all stages of success and larger companies such as philly.com, Leisure Fitness, Subaru and Comcast. Through her social media and design firm, Digital Stew, Jessica helps many individuals and organizations make the most of their online presence, whether through improved web and print design, social media strategy, or integration of digital marketing efforts.
Nancy Solero: Nancy, co-founder of engage3SIXTY, is a proven leader in branding and marketing, helping companies and organizations align business goals with marketing strategy and tactics. For the past 15 years, Nancy’s marketing strategies and common-sense consultations have generated awareness, produced leads and made sales for businesses by developing their digital presence through social media, targeted digital advertising and online channels. Nancy has worked with AstraZeneca, Greater Philadelphia Marketing and Tourism Corp (VisitPhilly.com), Virtua Health, W. L. Gore & Associates, Delaware Economic Development Office, and EarthSpring Foods, to name a few.
- The Delaware Business Weekly Round Up – July 15th, 2011
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