A 4 step guide to creating a brand image
You know what they say- you only get one chance to make a first impression.
Your image is important.
Daniel Neamu from BrandXpress:
Your brand image makes people think in a certain way about you or your business. Having a clearly defined brand image is essential to your long-term success.
Here are four basic steps in creating a brand image:
1. Be uniquely valuable
Define the value of what you offer, and explain it to your customers in a clear, understandable way that they will remember.
2. Stand out from the pack
What do you deliver that your competitors can’t?
3. Drive your core message home
Develop a central theme- consistency is key.
4. Live up to your promise
If you don’t deliver, all is lost. Brand is about creating and meeting expectations.
Don’t underestimate how your services are perceived.
Create a strong brand image for your business.
There are hundreds of “logo” companies out there so make sure you scan the market before making
a decision. Another option to consider is the abundace of software available for creating your own logos.