An Introductory Course – Social Media 101
Social media is growing in importance and isn’t going away. More people are using Facebook than email. Over 11% of US adults have updated their status online. Social sites are the quickest growing sites online. Your customers, business partners, potential employees and suppliers are searching for you online and talking about you. You can’t afford to ignore it any more. Social media can be an extremely powerful tool to build your personal brand, your business or to connect with customers.
This is an introductory course for those new to social media. Learn the basics of how social media works. No prior social media knowledge is required for this course.
What We’ll Cover:
If you are new to social media this is a great way to learn the basics. In this intensive 2.5 hour training course we’ll cover:
◾What is social media?
◾Why is it important?
◾Understanding the social media landscape
◾Key social media strategies: Publishing, Sharing, Social networks, Twitter, Co-creation, Discussion and Review sites, Public relations and Mobile
◾Understanding of core social media sites: Blogs, Facebook, LinkedIn, YouTube, Flickr, Twitter.
What You’ll Learn:
◾What is social media and why should you use it? – Some people think that social media is just a fad and will fade away. We’ll help you understand what socialmedia is, why it matters and why you can’t afford to ignore it.
◾Case Studies – How companies and individuals are effectively using social media to grow their business. Learn from the best and worst of social media.
◾Social Networks – We’ll cover the basics of LinkedIn and Facebook, the two most important social networks. Learn how these sites work, who is on them and how you can use them personally and professionally.
◾Twitter – Twitter is one of the quickest growing social networking sites – it is estimated that 15.5% of US adults will be on twitter by 2010. Learn how twitter works, what the hype is all about and how you can use it personally and professionally.
◾Blogs – With over 30 million blogs in the US, this continues to be a social media tool that is growing in importance. Learn about what blogs are and how you can leverage them personally or professionally.
◾User Generated Content – The internet provides marketers with the opportunity to leverage content created by users – photos and videos. Learn about how consumers are creating and sharing content and how you can use it to build your business.
Added Value:
◾Included: Guidebooks for Social Media Marketing 101
◾Included: Printed copy of presentation to take notes
◾Bonus #1: List of local resources and events
◾Bonus #2: Networking with other business professionals interested in Social Media
◾Bonus #3: A list of resources to continue your learning
◾Bonus #4: Free 30 minute Q&A included – Have your questions answered on the spot!
What:Intro course on Social Media for your business
Where: Small Biz Council | 19 Lambson Ln, New Castle, DE 19720
When: Tuesday, June 18, 2013 from 5:00 PM to 7:30 PM (EDT)
Cost: $50.00
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